brown pound
n.— «There’s the pink pound (free-spending gay shoppers), the green pound (eco-consumers) and the recently-identified brown pound (ethnic minorities have money, marketers have discovered ). Before all that was the grey pound—a cliché of the advertising industry since at least the 1970s, according to Reg Starkey, a veteran adman and creative consultant at agency Millennium Direct.» —“Ad nausea hits the grey market” by James Arnold BBC News Nov. 30, 2004. (source: Double-Tongued Dictionary)
Further reading
When there’s no evening meal planned at home, what do you call that scramble to cobble together your own dinner? Some people apply acronyms like YOYO — “you’re on your own” — or CORN, for “Clean Out your Refrigerator...
You may have a favorite word in English, but what about your favorite in another language? The Spanish term ojalá is especially handy for expressing hopefulness and derives from Arabic for “God willing.” In Trinidad, if you want to ask...