bridge
n.— «Bridge, (merchandise that falls between the designer level and more moderately priced brands) is a relatively new term, coined by retailers 20 to 30 years ago, says Cohen. Back then, the fashion landscape was changing. Women started mixing dressy and casual pieces. Designers like Calvin Klein became as well known for denim as sleek eveningwear.» —“Building bridge” by Joseph V. Amodio Newsday (Long Island, New York) Nov. 13, 2006. (source: Double-Tongued Dictionary)
Further reading
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