brand-spoofing
n.— «For those of you unfamiliar with the term…phishing (also known as “carding” or “brand spoofing”) is a thief’s fraudulent attempt to “fish” for your personal information.» —“Anti-Phishing Efforts” by Libby Carter McNamee Richmond.com (Va.) Sept. 24, 2004. (source: Double-Tongued Dictionary)