brand promise
n.— «Alexander notes the “corporate-ese” creeping into the campus lexicon, phrases such as change agent, mission driven and a new one he heard only last week: a school’s “brand promise.”» —“Catch phrases part of universities’ pushes to brand and sell themselves” by Bill Schackner Pittsburgh Post-Gazette (Pa.) July 4, 2004. (source: Double-Tongued Dictionary)
Further reading
Jim in Columbia, South Carolina, has noticed sportscasters’ use of the phrase on the season with reference to a period of time. This construction shows up in the sports pages as early as the 1880s, first referring to a team’s revenue and...
The slang phrase someone ate and left no crumbs means the person did something really well. In a previous call, a listener who works in theater noted the use of ate to mean “did something well,” as in they really ate that haircut! This...