brand promise
n.— «Alexander notes the “corporate-ese” creeping into the campus lexicon, phrases such as change agent, mission driven and a new one he heard only last week: a school’s “brand promise.”» —“Catch phrases part of universities’ pushes to brand and sell themselves” by Bill Schackner Pittsburgh Post-Gazette (Pa.) July 4, 2004. (source: Double-Tongued Dictionary)
Further reading
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...
Eric from West Lafayette, Indiana, wonders which phrase is correct when referring to “making the grade” or “meeting expectations”: Is it cut the mustard or cut the muster? It’s the former, a reference to the strong...