bourbon belt
n.— «In the United States, Campari will put more emphasis on expanding the brand outside of the “bourbon belt,” the area of the South and Midwest where most bourbon is sold.» —“Pernod Sells Wild Turkey Brand to Gruppo Campari” by David Jolly New York Times Apr. 9, 2009. (source: Double-Tongued Dictionary)
Further reading
In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...
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