bluewash

bluewash
 n.— «The term “bluewash” was coined by campaigning NGOs in recent years to describe their views on how companies were using associations with the United Nations, via its various agencies, to discuss some of their corporate social responsibility work.» —“Corporate Responsibility and Public Relations” by Lisa Roner in Dallas, Texas Ethical Corporation Sept., 2005. (source: Double-Tongued Dictionary)

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Further reading

“Don’t Mess with Texas” Helped Cut Highway Litter

The admonition Don’t Mess with Texas may sound like a tough guy’s warning, but it started out as an anti-littering slogan more than 40 years ago. In the 1980s, the Texas Department of Transportation launched the campaign to cut roadside litter that...