blue ocean
n.— «The term “blue ocean” in marketing parlance denotes the strategy to move away from the closeted confines of a crowded market place and chart into unchartered territory untouched by competition.» —“LG forms core team to identify growth areas” by Rajiv Banerjee Economic Times (Gurgaon, Haryana, India) Nov. 7, 2005. (source: Double-Tongued Dictionary)
Further reading
The English language has been greatly enriched by borrowings from the languages of Asia. Barely scratching the surface, we have from Japan skosh, tycoon, tsunami, origami, yen, kimono, futon, and karaoke. From Chinese comes yen, kowtow, gung ho, and...
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...