blue ocean
n.— «The term “blue ocean” in marketing parlance denotes the strategy to move away from the closeted confines of a crowded market place and chart into unchartered territory untouched by competition.» —“LG forms core team to identify growth areas” by Rajiv Banerjee Economic Times (Gurgaon, Haryana, India) Nov. 7, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
The English language has been greatly enriched by borrowings from the languages of Asia. Barely scratching the surface, we have from Japan skosh, tycoon, tsunami, origami, yen, kimono, futon, and karaoke. From Chinese comes yen, kowtow, gung ho, and...