blessay
n.— «I wrote a Frankenstein “blessay.” The reason there’s more “essay” than “blog” in that neologism is because there was more essay than blog in my contribution.» —“One Confused Blessay” by Scott Eric Kaufman Acephalous (California) July 28, 2005. (source: Double-Tongued Dictionary)
Further reading
How do social media algorithms shape the way we communicate? A new book argues that the competition for clicks is changing the way we speak and write, from the so-called “YouTube accent” to the surprising evolution of the word preppy. Also: A...
Nancy Friedman is a naming and branding expert with a fantastic newsletter about language, Fritinancy which recently covered the neologism stinge-watching. It’s the opposite of binge-watching, and refers to the act of spacing out viewings of a...
Blessay, to my knowledge, was coined by the writer, comedian, director and actor Stephen Fry on his blog http://stephenfry.com/blog/
It was a word for a piece of writing half way between a blog post and an essay.