BHAG
n.— «“Let’s drive for 6.5″ reminds workers that a $6.5 million bonus pool hinges on the company meeting its latest sales goal. In CDW parlance, the sales target is a “BHAG”—short for Big, Hairy, Aggressive Goal—or periodic “stretch” goal.» —“Balancing success with high stress” by Barbara Rose, Mike Hughlett Chicago Tribune June 5, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
The adjectives canine and feline refer to dogs and cats. But how does English address other groups of animals? Plus, cabin fever has been around much longer than the current pandemic. That restless, antsy, stir-crazy feeling goes back to the days...