authenticitude
n.— «Nonchalance about fake goods is so prevalent among teenagers that marketers even have a word for it, said Michael Wood, president of Teen Research Unlimited. “Authenticitude” refers to the teen belief that authenticity is “an attitude more than a reality.”» —“A brand new taste” by Karen Sandstrom Plain Dealer (Cleveland, Ohio) Jan. 10, 2007. (source: Double-Tongued Dictionary)
Further reading
The new Downton Abbey movie is a luscious treat for fans of the public-television period piece, but how accurate is the script when it comes to the vocabulary of the early 20th century? It may be jarring to hear the word swag, but it was already at...
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...