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ATM offering

ATM offering
 n.— «UAL registered earlier this month to sell as much as $200 million through a dribble. “We believe this program provides more flexibility” than a traditional follow-on, said United spokeswoman Jean Medina. The method allows the company “to determine when to go to the market and with how many shares.” The technique, also known as an ATM offering because, like a bank’s automated teller machine, lets companies pocket small amounts of cash, has been particularly popular among airline stocks this year.» —“Cash Still Dribbles In for Some” by Lynn Cowan Wall Street Journal Dec. 22, 2008. (source: Double-Tongued Dictionary)

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