ARG
n.— «ARGs, as they’re called, use real-world clues—from classified ads to answering-machine messages to URLs that show up in obscure places—to help players solve puzzles so intricate they might take groups to crack.» —“Alternate reality games” by Monty Phan Newsday (Long Island, N.Y.) May 25, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...