ambush marketing
n.— «This is “ambush marketing,” or piggybacking an event without paying for the official right to do so.» —“A Game by Any Other Name Sells as Sweet” by Paul Farhi Washington Post Jan. 30, 2006. (source: Double-Tongued Dictionary)
Further reading
There was a time when William Shakespeare was just another little seven-year-old in school. Classes in his day were demanding — and all in Latin. A new book argues that this rigorous curriculum actually nurtured the creativity that later flourished...
John in Omaha, Nebraska, wonders about a phrase that encourages someone to attend an event or risk being left out or feeling uncool: be there or be square. Don’t fall for the fake etymology about people wearing boxes on their heads! Ditto for...