ambush marketing
n.— «This is “ambush marketing,” or piggybacking an event without paying for the official right to do so.» —“A Game by Any Other Name Sells as Sweet” by Paul Farhi Washington Post Jan. 30, 2006. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Quiz Guy John Chaneski serves up a Common Bonds puzzle, in which the object is to guess the common idea in each of three things. For example, what’s the one word that connects a grade on a report card, USDA inspected beef, and an incline? This...