ambush marketing
n.— «This is “ambush marketing,” or piggybacking an event without paying for the official right to do so.» —“A Game by Any Other Name Sells as Sweet” by Paul Farhi Washington Post Jan. 30, 2006. (source: Double-Tongued Dictionary)
Further reading
Many of us struggled with the Old English poem “Beowulf” in high school. But what if you could actually hear “Beowulf” in the English of today? There’s a new translation by Maria Dahvana Headley that uses contemporary...
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...