alternative reality game
n.— «ARGs, as they’re called, use real-world clues—from classified ads to answering-machine messages to URLs that show up in obscure places—to help players solve puzzles so intricate they might take groups to crack. Initial entry points are called “rabbit holes.” Some recent and current alternative reality games.» —“Alternate reality games” by Monty Phan Newsday (Long Island, N.Y.) May 25, 2005. (source: Double-Tongued Dictionary)
Further reading
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...
There are eight major planets, but more than a million minor ones, including asteroids. If you discover one, you get the honor of naming it. The Dictionary of Minor Planet Names includes minor planets named for rock bands, jazz musicians, poets, and...