ArchiveSeptember 2012

Two-Top

If a waiter needs a table for two, they might call for a two-top. This restaurant lingo, referring to the amount of place-settings needed, comes from a larger body of terms. Anthony Bourdain’s book Kitchen Confidential is a good source of...

Naming Heroin

Is it true that the drug heroin was once marketed to families? Yes! In the 1890’s, heroin, a substitute for morphine, was hailed as a tremendous help to patients with tuberculosis, a leading cause of death at the time. Heroin eased the...

Juju

What is juju? Is there such a thing as good juju, or is it only possible to have bad juju? This African term for a charm or spell took off during the Back-to-Africa movement in the 1960’s, and has been mentioned in connection with...

Naming Aspirin

Aspirin is now a generic drug, but it was once a brand-name product made by Bayer. It’s just one of many genericized trademarks, also known as proprietary eponyms, which includes not only aspirin, but kerosene, dry ice, and cellophane. This is...

Writing Customer Apologies

What is the best way to write an apology to a customer, especially if you’re handling complaints for a corporation. Some tips: be sincere, and make sure your wording makes clear that you understand the consumer’s complaint and that your...

30 at the Ends of Articles

Why do newspaper reporters end articles with the number 30 or the three-pound-sign symbol ###? No one knows for sure, although that never stopped journalists from debating the origin of this way of ending a story. The practice arose in a bygone era...

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