woof
n.— «The report, from market analysts Datamonitor, says three groups of over 50-year-old consumers are emerging. One it called “woofs”—for well-off older folks.» —“Advertisers ‘ignoring grey pound’” BBC News (United Kingdom) May 10, 2002. (source: Double-Tongued Dictionary)
Further reading
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...