woof
n.— «The report, from market analysts Datamonitor, says three groups of over 50-year-old consumers are emerging. One it called “woofs”—for well-off older folks.» —“Advertisers ‘ignoring grey pound’” BBC News (United Kingdom) May 10, 2002. (source: Double-Tongued Dictionary)
Further reading
Why do we write the sound of a dog barking as bow wow? Isn’t that noise more like woof, woof or arf, arf or ruff ruff? Surprisingly, the oldest of these is bow wow, or as William Shakespeare wrote in The Tempest (Bookshop|Amazon), bowgh wawgh...
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...