windowing

windowing
 n.— «If you want to watch new episodes of “Rescue Me,” which airs on News Corp.‘s FX, you’ve got to be patient, then act fast. New episodes don’t show up on Hulu until eight days after they premiere on the cable channel, but they don’t last there for more than a couple of weeks. In TV parlance, this now-you-see-it-now-you-don’t programming is called “windowing,” and casual Hulu users tend not to notice or complain about it.» —“Disney Gets Ready–Finally–to Hold Hands With Hulu” by Peter Kafka All Things Digital: MediaMemo Apr. 27, 2009. (source: Double-Tongued Dictionary)

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Further reading

By a Landslide (episode #1611)

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