watermark ad
n.— «It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads.» —“Cracks in the Wall Between Advertising and News” by Byron Calame New York Times Nov. 6, 2005. (source: Double-Tongued Dictionary)
Further reading
Ever wonder what medieval England looked and sounded like? In Old English, the word hord meant “treasure” and your wordhord was the treasure of words locked up inside you. A delightful new book uses the language of that period to create...
Centuries ago, monks who took a vow of silence developed their own hand signs, with hundreds of gestures, that are still in use today. Plus, how do speakers of different languages distinguish similar shades and tints of colors such as red, yellow...