vernac
adj.— «By the 1970s mythological movies were seen as downmarket and vernac, suitable only for films made in other ethnic Indian languages. (Vernac is short for vernacular. It is a common Indian English word for a person of an ethnic Indian background without much education, English or sophistication who speaks only a local “vernacular” language. The equivalent of a country bumpkin or backwoods bozo.)» —by Philip Lutgendorf in University of Iowa Who Wants to be a Goddess? July 13, 2004. (source: Double-Tongued Dictionary)
Further reading
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