vernac

vernac
 adj.— «By the 1970s mythological movies were seen as downmarket and vernac, suitable only for films made in other ethnic Indian languages. (Vernac is short for vernacular. It is a common Indian English word for a person of an ethnic Indian background without much education, English or sophistication who speaks only a local “vernacular” language. The equivalent of a country bumpkin or backwoods bozo.)» —by Philip Lutgendorf in University of Iowa Who Wants to be a Goddess? July 13, 2004. (source: Double-Tongued Dictionary)

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Further reading

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