touching

touching
 n.— «One of the organisers equated the gesture with the free supply of “touchings” (as the pickles provided free of cost along with liquor in bars in central Kerala are referred to in local parlance). He felt that such gestures are essential to retain customer loyalty.» —“Catching them young” by K. Venkiteswaran in Kerala The Hindu (Chennai, India) June 29, 2005. (source: Double-Tongued Dictionary)

Join the discussion

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

Blessing Box (episode #1613)

Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...