In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...
“William Trembletoes, he’s a good fisherman. Catches hens, puts ’em in the pen…” If you recited this rhyme growing up, you’re probably tapping your foot along with its singsong cadences right now. The rhyme accompanied...