high-touch adj. involving personal, face-to-face attention or service, especially in interactions between a business and a customer. Also as a noun. Editorial Note: Often juxtaposed with “high-tech.” Etymological Note: This term was first...
high-touch adj.— «We face a recurring problem, one of segmentation. We need to segment customer groups and be able to reach all of them—those that need high touch and those that need high tech. All of us are talking about meeting banking needs, and...
plastic pony n.— «An increasing number of punters are turning to football and other sports, but the fastest growth area has been in fixed-odds virtual games, from touch-screen roulette slot machines to computer-generated horse races—known to...
high-touch adj.— «Will banks need to be high-tech to succeed? There’s always going to be what I call the high-touch bank. There’s always going to be the high-tech bank, and banks in between.» —“Banking on technology” by Jon Knutson In-Forum (Fargo...
touch-and-go n.— «Just as he took off a Hercules then reported ready, so we continued to orbit as he carried out his checks and took off. We then needed to allow a few minutes to allow the wake turbulence to subside before we continued. In all we...
surface computer n.— «The Microsoft Surface, as it will be known, is the product of five years of research and is the first iteration of what MS is coining “surface computers” that will rely upon touch as the sole method of interactivity. In images...