Tagsynchronicity

The Frequency Illusion

After you notice a certain word for the first time, chances are you’ll start seeing it all over the place. That’s known as the frequency illusion, coined by linguist Arnold Zwicky, and it happens because of confirmation bias. This is part of a...

Bread and Butter Obstacles

They also discuss listener’s own stories about saying “bread and butter” when companions step around an obstacle that divides them. We also promised words for the experience of noticing a word for the first time and then feeling like you’re seeing...