momfluential n.— «A new survey released today shows that a targeted group of women with children are powerful influencers of the types of products, brands and services their families, friends and colleagues buy. These women, called “Mom...
witness post n.— «As surveys progressed, various improvements were introduced to secure regularity and convenience of description, by the establishment of base-lines, meridians, and standard parallels, through certain permanent natural...
snowball sample n.— «Researchers pursue what is called a “snowball sample,” seeking out workers who then recruit their friends in a process they liken to a chain letter, or to the “six degrees of separation” theory of connectedness. A...
vision clearance engineer n.— «Vision Clearance Engineer has been voted the daftest job title of all time, crowning a growing list of appointments whose descriptions seem designed to bemuse rather than inspire. The euphemism for window...
snagging report n.— «Working with builders, investors, estate agents and private buyers InspectaHomeSpain have been providing new property inspections, more commonly known as snagging reports.» —“InspectaHome Spain’s Survey of 350...
twinkie tax n.— «According to the survey, over 75% of consumers would support the “fat tax”—or “twinkie tax” as it is sometimes called—if the revenues were used to make healthier foods less expensive or to make...