blast n.— «Statistics, such as those from Forrester Research, Jupiter and other firms, show us that traditional “segment, batch and blast” e-mail is not a plausible long-term strategy for building more profitable customer...
season treason n.— «Her store has already converted to “an absolute Christmas store,” she said. “You’ll get a lot of people complain about how early it is, but they’re still buying.” So should retailers be...
blue ocean n.— «The term “blue ocean” in marketing parlance denotes the strategy to move away from the closeted confines of a crowded market place and chart into unchartered territory untouched by competition.» —“LG forms...
pooch punt n. in American football, a kick made just short of the opposing goal; a kick made for purposes of strategy rather than for scoring a field goal. Also as v., to pooch-punt, to pooch-kick, or to pooch (a ball). Also pooch kick, n. Editorial...
tache d’huile n.— «Gallieni called this carefully coordinated military and social strategy the tache d’huile, the oil spot. Start out and carefully secure a hundred such bases and you are on your way to conquering a country.» —by...
oil-spot theory n.— «The actual strategy which the government adopted in its attempts to prevent a communist takeover was only articulated to any appreciable degree in the military domain. It might be summarized as an urban-based strategy...