McPaul lives in Montclair, New Jersey, but grew up in Erie, Pennsylvania, where several casual restaurants spelled the name of their establishment as dinor rather than diner, as in Stan’s Dinor. This spelling variant is largely limited to...
The intentional misspelling of business names to attract attention is sometimes known as sensational spelling or divergent spelling. This is part of a complete episode. Transcript of “Sensational and Divergent Spelling” Remember our conversation...
Companies sometimes intentionally misspell a product’s name in order to get customers’ attention. These deliberate mistakes, such as Cheez Whiz, Krispy Kreme, and Froot Loops, are also called sensational spelling or divergent spelling. This is part...
What do your pronouns say about your own psychological makeup? If you use the word I a lot, does it mean you’re a leader . . . or a follower? A surprising study suggests that people of lower status in a group tend to use I the most. Also, a look at...