Why are some American place names pronounced differently than the famous place they were named after? Why is Cairo, Ill., pronounced “KAY-roh”? Why do Midwesterners pronounce Versailles as “Ver-SALES” and the New Madrid Fault...
stockering n.— «Calves that have been weaned and are intended for sale as commercial feeder cattle, but that have not yet been placed in the feedlot, are commonly referred to as stocker cattle. Immediate demand for stocker cattle is...
aircrete n.— «HeidelbergCement’s sale of Thermalite was postponed after failing to attract a high enough bid for the nation’s biggest maker of aerated-concrete blocks, also known as aircrete, used to insulate buildings...
scatter market n.— «Demand for television ad time sold closer to the actual air date—what is known in the industry as the scatter market—is plummeting as TV ad execs report that their phones are eerily quiet during what is normally a busy...
Welcome to another newsletter from "A Way with Words," where the hosts are the English teachers you wish you had in grade school. No tardies ever! Let's start with the minicasts this week. Special on sale just for you! Bargain at the...
scalejacking n.— «Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet...