One way to make your new business look trendy is to use two nouns separated by an ampersand, like Peach & Creature or Rainstorm & Egg or … just about any other two-word combination. A tongue-in-cheek website will generate names like...
Jerrell in San Antonio, Texas, is curious about the term helter-skelter, meaning “haphazardly.” English is full of such reduplicatives, also called rhyming jingles, flip-flop words, or echo words. They fall into three categories: one...