TagRebranding

anticipointment

anticipointment  n.— «It’s what I call “anticipointment.” […] You can’t make a promise and then have people feel you broke it, or you’re worse off than when you started. So now they just need to live up to it.» —“B...

rebadging

rebadging  n.— «In a practice sometimes called “rebadging” or “rebranding,” base models of used cars have other features such as sunroofs, leather seats or roof racks added—along with badges or stickers indicating...