brand promise n.— «Alexander notes the “corporate-ese” creeping into the campus lexicon, phrases such as change agent, mission driven and a new one he heard only last week: a school’s “brand promise.”» —“Catch...
Fiberal n.— «The premiums and the broken promise about tax increases have been controversial. The neologism “Fiberal” has gained rapid acceptance, and both Mr. Sorbara and Mr. McGuinty are being pilloried in the press and on...