TagProduct management

Naming Aspirin

Aspirin is now a generic drug, but it was once a brand-name product made by Bayer. It’s just one of many genericized trademarks, also known as proprietary eponyms, which includes not only aspirin, but kerosene, dry ice, and cellophane. This is...

windowing

windowing  n.— «WS: How do you manage the windowing of your product across your own channels and third-party outlets? SUTTON: If our channels are buying the programming, it’s because they’re the most appropriate customers for it and...