promote n.— «The outside accountants also found that Tom, Nick and Penny had been awarded large equity stakes, known in Pritzker parlance as “promotes,” on deals financed with family money.» —“Inside the Pritzker family...
third-force marketing n.— «Essentially, what this “third-force marketing” does is encourage subscribers to spend more on their contracts by paying for calls made by third parties, who might not be able to afford them...