In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...
bear claw n.— «There is so much hugging at Pascack Hills High School in Montvale, N.J., that students have broken down the hugs by type: There is the basic friend hug, probably the most popular, and the bear hug, of course. But now there...
cohort v.— «As patients entered, they were “cohorted,” in medical lingo, meaning that they were separated from the general population and quarantined in a 40-foot hallway (normally a psychiatric emergency area), lined with molded plastic...
kill step n.— «Threatened with a federal shutdown, the pie maker, ConAgra Foods, began spot-checking the vegetables for pathogens, but could not find the culprit. It also tried cooking the vegetables at high temperatures, a strategy the...
Like mushrooms in fallen leaves, new words keep popping up overnight. Also, is there an English word that means “the in-laws of your son or daughter“? And what does it mean when someone says, “Well, that was odder than Dick’s...
In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...