Andrea in San Diego, California, noticed a new restaurant with a name spelled in a curious way. Is there a term for this kind of intentional misspelling used in advertising? Onomastics is the study of naming, and a good source for information about...
Nancy Friedman’s blog Fritinancy is a great source of information about how products get their names. For example, the names Twitch and Jitter were rejected before the creators of Twitter finally settled on the well-known moniker. This is part...
