Tagmetaphor

Double Meanings in Ads

An ad campaign featuring the phrase the last straw to urge people not to use plastic straws has Allie in Milwaukee, Wisconsin, wondering about double meanings in advertising. Research shows that such punning can be effective. This is part of a...

Cows in the Ocean

A listener shares a story on our Facebook group about how a child’s misunderstanding illustrates the power of metaphor. This is part of a complete episode. Transcript of “Cows in the Ocean” You’re listening to A Way with...