TagMass media

Hoarfrost

A caller from Veroqua, Wisconsin, is fascinated by hoarfrost and wonders about the origin of its name. Grant explains its relation to the English term hoary. This is part of a complete episode.

scalejacking

scalejacking  n.— «Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet...

Blotto

Grant reports some etymological news: A recent article in the journal American Speech suggests a new source for the term that means “drunk,” blotto. This is part of a complete episode.