greentailing n.— «In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing...
ambush marketer n.— «Beginning on Friday, the Chinese government will begin restricting advertising space in Beijing, giving preference to the official sponsors of the Olympic Games. The restrictions are meant to clamp down on so-called...
tuppercare n.— «Desperae to find foster carers? Try having a party, but not just any old party. Oh, no, it’s time for tuppercare, a term inspired by the marketing strategy devised to sell plastic boxes to housewives from the 1940s onwards...
matchy-matchy adj.— «If you’ve been following this blog, you know that I harbor a particular brand of irritation for matchy matchy book covers. Particularly matchy book covers that seem designed to identify these books to readers as books...
plant the flag v. phr.— «With an average of nearly 12 movies opening every week, claiming prime big-screen real estate as far in advance as possible is crucial.…“We had to ask ourselves whether it made sense to open against another...