The intentional misspelling of business names to attract attention is sometimes known as sensational spelling or divergent spelling. This is part of a complete episode. Transcript of “Sensational and Divergent Spelling” Remember our conversation...
Andrea in San Diego, California, noticed a new restaurant with a name spelled in a curious way. Is there a term for this kind of intentional misspelling used in advertising? Onomastics is the study of naming, and a good source for information about...
Companies sometimes intentionally misspell a product’s name in order to get customers’ attention. These deliberate mistakes, such as Cheez Whiz, Krispy Kreme, and Froot Loops, are also called sensational spelling or divergent spelling. This is part...