It’s the wacky title of a new book by language enthusiast Elizabeth Little which has Martha and Grant talking about whether Coca-Cola and Chevy ran into cultural translation problems when selling products abroad. Did the Chevy Nova really sell...
You may have learned that an estuary is where a river meets the sea, but a reference librarian asks whether she should eschew estuary as a word for the confluence of freshwater bodies. Martha and Grant tide her over with some more information. This...
groundtruthing n.— Note: OED defines this as “the action or process of establishing ground truth,” and defines “ground truth” as “information obtained by direct measurement at ground level, rather than by...
maternal profiling n.— «At many house parties, the issue that has generated the most discussion is something that activists call “maternal profiling.” That is using information about a woman’s status as a parent to make managerial...
soft knock n.— «The Soldiers perform what is known as soft knocks, versus a more aggressive approach to enter the houses. They announce their intentions to enter houses over a loud speaker, asking the residents to unlock their front gates...
dipstick survey n. a poll that asks open-ended questions to solicit opinions or information, especially on a single issue; an informal or unscientific poll. Also dipstick poll. (source: Double-Tongued Dictionary)