Tagindividual

Office 2.0

Office 2.0  n.— «Savvy office workers frustrated that their on-the-job computer tools don’t function as smoothly as, say, an Apple iPod are taking matters into their own hands. No longer are they relying on company technicians, or...

scalejacking

scalejacking  n.— «Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet...