halo effect n.— «Children in non-fluoridated communities consume sodas and beverages bottled in fluoridated localities using fluoridated water. This is known in fluoridation debate circles as “the halo effect.” Grapes and grape products...
ambush marketer n.— «Beginning on Friday, the Chinese government will begin restricting advertising space in Beijing, giving preference to the official sponsors of the Olympic Games. The restrictions are meant to clamp down on so-called...
halo car n. an automobile model that lends prestige or attractiveness to the brands and other models of its manufacturer. Editorial Note: This use of halo is derived from halo effect, a tendency of a favorable trait or product to lend credibility or...