TagFroot

Junk in the Frunk

In an electric car, the trunk is in the front, not the back. Automotive engineers refer to this part of the vehicle as the frunk, a portmanteau of front and trunk. For a while, the Jaguar company, which is based in the UK, instead called it the...

Sensational Spelling

Companies sometimes intentionally misspell a product’s name in order to get customers’ attention. These deliberate mistakes, such as Cheez Whiz, Krispy Kreme, and Froot Loops, are also called sensational spelling or divergent spelling...