fire in the hole n.— «The prank, known as “fire in the hole,” has become common in the past year. It happened July 25 to fast-food worker Jessica Ceponis at the drive-through of the Taco Bell in Merritt Island, about 50 miles...
lagom n.— «Lagom: From the Swedish, most commonly translated as “just enough,” it’s an approach to both design and consumption that explains the essence of brands like Ikea and Volvo. We see notions of minimalism and...
whisker n.— «For example, to create “whiskers,” or the horizontal lines of discoloration that run across the thighs, Caitac made balloons that inflate and deflate, mimicking legs inside a pair of jeans, so employees can sand the denim by...
fourthmeal n.— «Taco Bell has in recent years promoted its late-night hours and coined the term “Fourthmeal” to denote a late-evening meal.» —“On the Menu: Fast-food outlets open later” by Keith...
gravy plane n.— «You’ve heard of the “gravy train?”…Well, my book reveals the “gravy plane”—it is to my knowledge the first definitive work in the United States on the massive subsidies that flow from various federal...
fast fashion n.— «Working on the principle that the customer is always right, Topshop and H&M are among a clique of “fast fashion” companies that includes Zara, Camaieu and other European retailers that not only solicit...