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Tagexpectation

celebrity seeding

celebrity seeding  n.— «The term “Celebrity Product Placement” is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expectation of a promotional...

pinhook

pinhook  v.— «Although many of the weanlings are to be pinhooked, they brought yearling-style prices. Still, with the yearling market on the rise it’s possibly the time to take such risks. (Pinhooking means buying weanlings to be sold on...

blast

blast  n.— «How do you regulate a medium that is so fluid and so time critical? We cannot have the NASD take four days to approve a blast e-mail to all shareholders if the market expectation is “Yesterday I wanted it. Today is too...

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