blue bird sale n.— «The flip side of this is the “blue bird” sale, where the product is offered at, say, 100 with full expectation that it will sell for 90, but the customer either pays list or selects several high-priced...
celebrity seeding n.— «The term “Celebrity Product Placement” is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expectation of a promotional...
pinhook v.— «Although many of the weanlings are to be pinhooked, they brought yearling-style prices. Still, with the yearling market on the rise it’s possibly the time to take such risks. (Pinhooking means buying weanlings to be sold on...
blast n.— «How do you regulate a medium that is so fluid and so time critical? We cannot have the NASD take four days to approve a blast e-mail to all shareholders if the market expectation is “Yesterday I wanted it. Today is too...