murketing n.— «He also points out that some of the most successful brands, such as Red Bull, are curiously vague in their marketing. In fact, he found the energy drink’s campaign so vague that he made up a name for it—murketing...
put a building to sleep v. phr.— «Most of the savings come from smarter use of the district’s heating, ventilation and air conditioning systems controlled by a new $2 million proprietary system called Automated Logic, said Larry Wilson...
negawatt n.— «I think the most promising new energy source isn’t new, and it isn’t a source. It is energy efficiency. We still have a lot of low-hanging fruit—what Amory Lovins refers to as the negawatt. The most efficient thing you can...
machineroomless elevator n.— «Otis has introduced flat hoist belts, made of polyurethane threaded with steel, which are lighter, stronger, and more energy-efficient than the old steel ropes. (Otis gave its employees gifts of belts made...
viper load n.— «Turning equipment off at the end of the day or when not in use. Most equipment and appliances keep a constant energy load so that they don’t have to warm up when they are turned on. This is often called a...
Slocum n.— «Sea gliders were conceived in the 1980s by Douglas Webb, a former researcher at the Woods Hole Oceanographic Institution. Only in recent years, though, have they become fully operational and more capable. Some are called...