It’s the business of business jargon. Say you’re in line at the drugstore. Does it bother you if the cashier says, “Next guest”? In department stores and coffeeshops, does the term “guest” suggest real hospitality—or just an annoying edict from...
Emotions can be hard to define. That’s why there’s The Emotionary, a collection of words made up specifically to capture emotions in a single word, like “intaxication”– the euphoria of getting a tax refund–until you realize the money was yours to...
When you have to ask someone to repeat themselves three times and you still can’t figure out what they’re saying, you may as well feignderstand, or pretend to understand. It’s yet another made-up term from The Emotionary. This is part of a complete...

