brain gang n.— «A few years ago, Netflix offered a million dollars to anyone out there who could design a system to improve their system of rating DVDs by 10 percent. 17,000 submissions came in from the public. Dell Computers, once almost...
citjo n.— «With an accelerated news cycle and so many disasters and global events to cover, a new type of open-source reporting, citizen journalism, has stepped in to fill the breach. Before you think citizen journalism involves a...
HIT n.— «Mr. Bezos figured that what had been useful to Amazon would be valuable to other businesses, too. The company opened Mechanical Turk as a public site in November 2005. Today, there are more than 100,000 “Turk Workers” in more...
crowdsourcing n.— «Mechanical Turk’s customers are corporations. By contrast, ChaCha.com, a start-up in Carmel, Ind., uses artificial artificial intelligence—sometimes also called crowdsourcing—to help individual computer users find...