TagConsultants

eatertain

eatertain  v.— «Kessler spends a lot of time meeting with (often anonymous) consultants who describe how they are trying to fashion products that offer what’s become known in the food industry as “eatertainment.” Fat, sugar, and salt turn...

planzilla

planzilla  n.— «David Mandel of Los Angeles, an executive producer of the HBO program “Curb Your Enthusiasm,” and his bride, Dr. Rebecca Whitney, hired and dismissed two consultants because they were “planzillas.” “It was like we had this...

invisible primary

invisible primary  n.— «Requiring candidates to launch what is effectively a national campaign ensures that only those who have honed their messages in advance will be able to succeed. No longer will candidates have a chance to experiment...