Steve in Neenah, Wisconsin, says he’d not heard the term suss out in a long time, but then suddenly he was hearing again it in several different places. What he’s experiencing is the frequency illusion, also known as the Baader-Meinhof phenomenon or...
We all lead busy lives—so are speed reading courses a good idea? Plus, if you hear someone speaking with a British accent, do you tend to assume they’re somehow more intelligent? And some common English surnames tell us stories about life in the...
After you notice a certain word for the first time, chances are you’ll start seeing it all over the place. That’s known as the frequency illusion, coined by linguist Arnold Zwicky, and it happens because of confirmation bias. This is part of a...
