water neutral adj.— «Last June, Coca-Cola CEO Neville Isdell flew to Beijing and pledged that his company would become “water neutral”—every drop of water it uses to produce beverages would be returned to the earth or...
It’s the wacky title of a new book by language enthusiast Elizabeth Little which has Martha and Grant talking about whether Coca-Cola and Chevy ran into cultural translation problems when selling products abroad. Did the Chevy Nova really sell...